Sounds great, right? Pay just a buck a beer? After all, who wouldn’t want to enjoy a beer for less than it takes to buy a coffee?
Well, that’s exactly what Ontario beer drinkers have been promised by the new Premier, Doug Ford, following a campaign promise he ran on. But is the offer as good as it seems?
Not so fast. Following the announcement, craft brewers and craft beer drinkers alike swiftly pushed back on the notion, citing:
- how much it costs to brew quality beer
- employee costs
- overheads
- marketing, and more.
In this week’s Marketing on Tap podcast and vlog, we discuss the buck a beer backlash:
- why it shows how key it is to build loyalty and brand advocacy,
- and why truth in marketing is so important in the long run when combating quick buck campaign ideas.
Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.
If you prefer to listen on the go, the audio version of this week’s episode can be listened to below.
Get the latest episode every week: Apple Podcasts | Google Podcasts | Stitcher | Spotify | More
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Transcription:
Intro: Welcome to Marketing on Tap, a weekly podcast in which marketing pros and authors Sam Fiorella and Danny Brown serve up the latest marketing hot topics, campaigns, and trends, all washed down with a great craft beer. Join in for the fun as they debate the pros and cons of the topic of the week while featuring popular or up and coming microbreweries. Topics include influence marketing, brand campaign successes and misses, customer advocacy programs, and marketing challenges facing businesses and agencies. It’s the marketing podcast to listen to for CMOs, senior sales executives, and key decision-makers at mid to enterprise level organizations. And, with their good-natured bashing of each other, each episode promises to entertain and educate in equal measure. Welcome to Marketing on Tap.
Sam Fiorella: Welcome back, everybody. Welcome back, Danny. This is my mate Danny Brown. I am Sam Fiorella. And this is our latest episode of marketing on top vlog and …
Danny Brown: Beer. Oh, podcast.
Sam Fiorella: Oh, and beer. You have to … Today we had actually another topic that we were gonna talk about, but we’ve been reading a lot about this buck a beer issue here in Ontario. For those of you that don’t live in Ontario, Canada, a couple of quick notes: Ontario has a liquor control board that, I think Pennsylvania in the United States is very similar, where it is a state or provincial-run liquor retail environment. So they’re the only ones that can sell. And we had a provincial election recently. And one of the candidates, a very controversial candidate, it’s one of our … For those of you that know, remember our former Toronto mayor that got all kinds of attention? His brother, Doug Ford, ran for Toronto city council or mayor and lost and held a lot of, I guess, animosity toward the city. So he runs for the provincial premiership, and got it and won. And one of his campaigns was bringing back buck a beer. Now, the buck a beer means that we can start to sell cans of beer for a dollar. They have to be sold for a minimum of a dollar or higher. It used to be a dollar-
Danny Brown: 1.25.
Sam Fiorella: 25?
Danny Brown: 1.25, yeah.
Sam Fiorella: And that was about 11, 12 years ago or something like that, the local government raised it to combat the overt drinking and just over consumption of beer. And so they thought this was one of the ways to curb that a little bit, by making it a little bit more expensive.
Sam Fiorella: Well, anyway, he campaigned, believe it or not, in this crazy Trump world, we now have politicians who can run on reducing the cost of beer and actually become elected to our government. He’s making good on that. And he’s issued a beer challenge to all the brewers in Ontario. Say if you produce and sell a can of beer for a dollar-
Danny Brown: For a buck, yeah.
Sam Fiorella: We’re not going to give you any cash incentives. We’re not going to give you any-
Danny Brown: There’s no subsidies or anything.
Sam Fiorella: No subsidies, no tax benefits to your business. However, we will, because we control the retail of liquor in this country, or this province, we will give you prime spots.
Danny Brown: End of [crosstalk 00:03:19] shelf space, for the store.
Sam Fiorella: Right. So you’re gonna get the end caps. You’re gonna get advertising.
Danny Brown: [crosstalk 00:03:21] Yeah. Everything.
Sam Fiorella: Which is valuable, because they have to pay for this, right?
Danny Brown: Yeah.
Sam Fiorella: So it is an incentive in a way, because there’s some brand exposure. Well, there’s been a lot of backlash over this, not only from the public, but from other brewers. And that’s what we want to talk about today. Obviously Danny and I love beer.
Danny Brown: Craft beer.
Sam Fiorella: Craft beer in particular. And, listen, I’m an alcoholic. I do. I can’t.
Danny Brown: I can just take craft beer, so I’m just gonna stick with that.
Sam Fiorella: I mean, I don’t think I’m fooling anybody here. But, anyway, for the purposes of this, we’re talking craft beer.
Danny Brown: Yeah.
Sam Fiorella: And we want to talk about, what are marketers to do? What are these guys gonna do? The beer marketers in particular, and what can other industries potentially learn when the government sticks their nose into your business and may be creating an unfair playing advantage.
Danny Brown: Yeah. Definitely.
Sam Fiorella: I think we want to talk about that. But we also need to take a little bit of a moment out to recognize and sympathize with my mate Danny, here, for how sad you must be this week.
Danny Brown: How sad I must be this week?
Sam Fiorella: That’s a fake smile on your face, right?
Danny Brown: It is. [crosstalk 00:04:23]
Sam Fiorella: It’s a forced smile. It’s the start of the Premiership.
Danny Brown: Oh, right, okay.
Sam Fiorella: The Premiere league started this week and Danny’s a big Arsenal fan. But he’s still a good guy, nonetheless. And they lost in a relatively big way.
Danny Brown: Two zero, that’s all.
Sam Fiorella: Two zero.
Danny Brown: All good.
Sam Fiorella: Well, that’s a fake smile. Because Liverpool, my team, of course, won ceremoniously, four zero.
Danny Brown: We played the champions, you played the almost relegated guys last year. So there’s a little difference.
Sam Fiorella: Well, if you want to look at it that way. But we could also look at it another way, in that last year’s opening match, Arsenal lost as well. And they happened to lose to Liverpool, just saying. So that’s a little bit of a bad track record. Anyway, I can sympathize with you Danny, really I feel for you. So I’m gonna … I’ll take it easy on you for the rest of the podcast.
Danny Brown: Oh, okay. Yeah, no. For sure.
Sam Fiorella: We do want to talk a little bit about the beer you poured.
Danny Brown: This is a Thornburry Village out in Thornberry, the Village of Thornbury. It’s a really easy one to remember. It’s thornburycraft.com. And this is their Ladder Run amber lager. And it’s a really smooth beer. It’s like a 4.8 ABV. Yeah, a 4.8%. Not a lot of IBU, there. And it’s mixed with some Vienna malt and noble hops.
Sam Fiorella: Oh, that’s interesting.
Danny Brown: It’s meant to be a really smooth drink. And I know how you like your ambers.
Sam Fiorella: Well, can I … I do.
Danny Brown: It’s an amber lager.
Sam Fiorella: Yeah, I do. Which is really interesting. I’m gonna compliment you for getting a real beer this time.
Danny Brown: Cheers.
Sam Fiorella: Cheers. Oh, yeah. That’s a lager.
Danny Brown: Yup. And it tastes like an ale, though.
Sam Fiorella: [crosstalk 00:05:59] I was about to say, it doesn’t have the …
Danny Brown: [crosstalk 00:06:02] lager, but it tastes like an ale, so it’s an interesting mixture.
Sam Fiorella: It doesn’t have the caramel-y flavor that an amber typically would have.
Danny Brown: Yeah.
Sam Fiorella: I think this is one that even Robert might enjoy.
Danny Brown: Yeah.
Sam Fiorella: And for a craft beer.
Danny Brown: But, no. I like it. It’s good. Cheers.
Sam Fiorella: Robert is, for those of you that are not … Robert is our producer. He’s back from Scotland, where he had two drams of scotch and is still drunk over that. Not a big drinker.
Danny Brown: They were four-ounce drams, though.
Sam Fiorella: Yes, that’s true. All right. Let’s get back to the buck a beer thing. Why is this such a big deal, I guess, is the one question I want to throw at you. Doug Ford said, this is optional.
Danny Brown: Yeah.
Sam Fiorella: You don’t have to participate in it. You can if you want. So why is this such a big deal for so many brewers? Let’s start there. Brewers saying, “Oh, no-no-no-no-no. This is dumb. We’re not gonna do it. This is all stupid.” But they don’t have to participate. Why is it a big deal?
Danny Brown: They don’t have to participate, but it’s all about scale and economies of scale. We know that the likes of Molson, Coors, and that, they own the Beer Store. They’ve already got a retail channel anyway that craft brewers have to pay a premium to even get shelf space. And that’s how they get front of store, as opposed to being in the back. And you’ve got to find it on their new iPads to find a beer. Same with LCBO. I think it’s about 50 or 60% of shelf space currently goes to the big guys of the world and their brands and the Coors and the Molsons. And craft’s getting more into … As far as it comes to beer, anyway, about 50, 60% just in a guess, and craft also has a little shelf space there, but pays a premium to get in.
Danny Brown: And when it comes to production, we’ve spoken to many craft brewers. We know how much it costs to make beer, to keep people employed, to get it marketed to beer drinkers. When Ford says buck a beer, open to all brewers, it’s really meaning, it’s open to Budweiser, it’s open to Labatt’s. It’s open to this, the big guys that he’s [inaudible 00:08:01]. And so the small guys can’t afford to drop the prices and the manufacturing prices to make this buck a beer and take on the big guys and take advantage of it.
Sam Fiorella: Taking politics out of it for a minute, because I would be happy to sit here talking about politics and what a stupid idea this was and how stupid is was for us as a people to even elect somebody that promotes easier access to beer or cheaper access to beer or even just using it as a … When we have people being laid off. We have, unemployment is not great. I mean, there’s all kinds of other social issues. But I don’t want to get into that here. This is a marketing podcast.
Sam Fiorella: I mean, I understand there’s two brewers that have taken up the challenge and that are currently in production to produce a dollar beer that is gonna be in the store. And what I read in terms of what their marketing campaign is going to be, is that is in fact their marketing campaign. They don’t have a marketing budget.
Danny Brown: Right.
Sam Fiorella: These are two craft brewers who are saying, “Yes. It is next to impossible to produce a quality beer for a buck.”
Danny Brown: Yeah.
Sam Fiorella: Just the costs are more than a buck, right? We can break down the costs here if we want to as well. But if they say, “Well, listen. If I have to spend $100,000 to get shelf placement at the LCBO and get advertising and hire a marketing manager and change my … Do some new cans, I have no guarantee that I’m gonna get any trial. But this is guaranteeing me some trial. Because they’re gonna advertise me. They’re gonna put me …” That’s their marketing budget.
Danny Brown: Yeah.
Sam Fiorella: He goes, “Yeah. We’re not making any money.” That’s fine. Others are saying, “Listen. That’s losing me money. It’s not gonna get me …” Are they … Who’s being narrow-sighted here? The marketers that say, “No. I can’t make money that way,” or those who are saying that this is a worthwhile trial loss leader type campaign.
Danny Brown: I don’t even think it’s a long-term plan, though. It’s a short-term gain. And you’re saying, “Okay. I’m gonna get my beer in front of the shelf space. And people that might buy, say, a Budweiser, are gonna try this buck a beer from [inaudible 00:10:06].” But after this trial ends, are they still gonna be able to afford to make a dollar a beer and keeping long term profits?
Sam Fiorella: Yeah.
Danny Brown: I mean, you saw the cost of making a basic beer, any of the basic costs. I know there’s a brewer over in London, Ontario. They mention, “Sure. I can sell you a buck a beer, but it’ll be in a two-ounce glass if you want to keep the quality exactly the same as you get currently, as opposed to this chemical stuff that a lot of the bigger brewers use to lower the price down.”
Sam Fiorella: And I think that’s, maybe, an interesting way to look at this, is long-term versus short-term.
Danny Brown: Right.
Sam Fiorella: Outside of the beer industry, in general, one of the things that I’ve always pushed our clients against is, don’t devalue your brand.
Danny Brown: Right.
Sam Fiorella: If you want to run a promotion, run a limited promotion. Don’t drop your price. Because, if anything, keep your price a little bit high and offer value-added services to try and attract people. Because once you go down, and once you devalue your brand, it is very difficult to go up. It’s one thing … You can bring your … I guess, the perceived value of your brand down. But to bring it back up to a premium level, you’re never going to do. The way I look at it is if they’re gonna come out and say, “Well, I want to be known. I want people to try my beer. And I want people to see my brand.” Well, what kind of a beer are you putting out at a buck?
Danny Brown: Exactly.
Sam Fiorella: Which has been proven, is just not really possible with any kind of quality ingredient. Every brewery agrees to that. Number one, what sample are they actually getting?
Sam Fiorella: Number two, even if you’re producing a good quality beer and losing money in order to sell it for the dollar and get that trial because they’re guaranteeing you placement, what does that actually do to your brand value? I’m gonna know your brand, now. But I’m gonna know it as the buck a beer brand.
Danny Brown: Exactly.
Sam Fiorella: I’m gonna know you as the cheap beer. And it reminds me of … Remember Lakeside?
Danny Brown: Was it Lakeport?
Sam Fiorella: Was it Lakeport?
Danny Brown: [crosstalk 00:11:58] I think it was Lakeport.
Sam Fiorella: It was Lakeport.
Danny Brown: Was it Lakeport?
Sam Fiorella: I think that [crosstalk 00:11:58] Labatt’s eventually by the [crosstalk 00:12:01].
Danny Brown: Yeah. The 24 for 24.
Sam Fiorella: Right, yeah. Exactly.
Danny Brown: That was their branding. It was 24 for 24.
Sam Fiorella: And quite frankly, they did really well.
Danny Brown: [crosstalk 00:12:05] huge. Yeah.
Sam Fiorella: There were a lot of years, they were producing an incredible amount of beer. They even did President’s Choice craft brew.
Danny Brown: Yeah.
Sam Fiorella: They produced that. They were producing, I think, 100,000 cans a month or some kind of crazy number like that. And for a few years they did well. But then they couldn’t sustain themselves.
Danny Brown: Right.
Sam Fiorella: Right? And then what ended up happening? Labatt’s, one of the big beer conglomerates bought them, and killed them.
Danny Brown: [crosstalk 00:12:27] And bought them. And stripped ’em. They stripped ’em down, just got rid of ’em.
Sam Fiorella: Just so that there would be no price wars anymore, that there would be nobody selling … You know what was really funny about that? Not only did they kill the business when they bought it, they even refused to sell the business.
Danny Brown: Yeah, the brewery.
Sam Fiorella: No. Or re-sell any of the equipment. They literally burned the entire place to the ground.
Danny Brown: Yup.
Sam Fiorella: Just because this was a disease. Even if this was-
Danny Brown: And this is why we don’t support Labatt’s of any kind.
Sam Fiorella: Yeah.
Danny Brown: Just, you know.
Sam Fiorella: Sorry, guys. I actually have some people that work, friends, that work at Labatt’s. I’m sorry. I know this is how you make your money. But, yeah. This is … There is such a monopoly on this. And they control so much of this that they’re really not giving opportunity to these younger brewers to come up with something really interesting, like this Thornberry one, here, that I’m really enjoying.
Sam Fiorella: Yeah. I agree with you, mate. Short-term is not the way to go. For those who are looking to try it and get into the buck a beer, selling it, I would warn them if they were our client.
Danny Brown: Yeah. Don’t.
Sam Fiorella: Yeah. I mean, let’s turn this around. If they were our client, what would we tell ’em to do in this current environment?
Danny Brown: Right.
Sam Fiorella: We said we were always gonna do a podcast about beer marketing anyway.
Danny Brown: Yeah, that’s true. Yeah. I guess that’s it.
Sam Fiorella: [crosstalk 00:13:33] Maybe this is a roundabout way of doing it. What would you do, not just given any circumstances, like in an ideal world, but in our current environment, where you know public is aware of this buck a beer.
Danny Brown: Yeah.
Sam Fiorella: And that you have that competition, ’cause some are buying into it. How would you market your brand differently?
Danny Brown: It’s tough. I mean, do you go on a sampling tour? You’ve already got the support, I guess, of the LCBO and the retail outlets that they provide, because you’re taking part in the buck a beer. So the LCBO say you’re gonna get shelf space. Can they partner with the retail outlets to have samples, so you can actually keep … ‘Cause the beer they’re making, at the moment the lowest priced beer is about three bucks fifty, Barley Days.
Sam Fiorella: Yeah.
Danny Brown: There’s a big drop from 3.50 to a dollar.
Sam Fiorella: Right.
Danny Brown: Do you keep the 3.50 and say, “Okay. We’ll give you a sample of the beer at a buck. And we might even make it a buck fifty at retail or something. But you have to realize that we can’t … This is just a short campaign, just to introduce you to our beer. And anybody that enjoys and takes part and buys this beer, we’ll give you loyalty discount on further purchases either at the retail store, whatever.” At shelf space, I don’t think you can go in and say that we want to be known as buck a beer guys and try to own that market. ‘Cause the market can’t sustain it. We’ve seen it before. I think it’s a grassroots tour, maybe?
Sam Fiorella: [crosstalk 00:14:52] I guess they’re thinking, though, is … I agree with you. But think of the challenge that these guys are facing, though. As a marketer of a craft brewery, I can say, “Well, this campaign is not costing me anything.”
Danny Brown: Yeah.
Sam Fiorella: The trial is not … I’m going to have to produce a cheaper beer, maybe. Maybe I’ll lose a little bit in the profit. But it’s not gonna physically take more money out of my pocket to buy space or to travel to do the beer tastings, or anything like that. And I got trial.
Sam Fiorella: Whereas, what you’re suggesting actually is going to mean they gotta take money … They’re producing their beer at three bucks a can or three fifty a can. And then they have to travel to all the various craft festivals, beer festivals, wine and food shows, and actually sample their product. That’s gonna take money that they don’t necessarily have. Because the craft beer industry is notoriously poor. There’s not a lot of cash there. I think the question there or the decision for these guys, in your scenario, would be, is it better to find a little bit of money, invest a little bit of money and take that risk of getting a higher quality client and proving that my beer is good, right? Or go the cheap route.
Sam Fiorella: I think I agree with you, by the way. That’s how I would say do less. Do one festival instead of ten festivals, but slowly build up the brand for people who are prepared to pay.
Danny Brown: Yeah. It’s funny. You mentioned the price and the risk. And Bill Smith is one of our friends and a craft beer drinker. He mentioned on a recent blog post on Ben’s beer blog about are the guys that normally drink Bud and Molson, Labatt’s, et cetera, that I guess the buck a beer target is going for, will they actually, once the trial is over, will they stick with Barley’s once the beer goes back up to its regular two fifty, three dollars? Or is Barley’s gonna take a longer-term hit to try to keep these guys? What’s the danger for the company, then?
Sam Fiorella: And there’s so many external factors there in the cost, right? We’ve got this crazy trade war with the United States right now, where tin … aluminum, sorry, is going up. And so the cost of the raw materials is gonna cost them.
Sam Fiorella: I mean, I would look at maybe another idea. If you’re gonna do something like that, there has to be an educational campaign involved in this. Maybe that’s one of the things that they should, the craft guys, get together. I know that they’re … Because they don’t have a lot of money to spend in associations and marketing, maybe they all get together and they do an awareness campaign to the public. Do you really want to buy the cheap beer? This is what you’re getting. Spend a little bit more money.
Sam Fiorella: Canadians are not afraid to spend money on beer.
Danny Brown: Right.
Sam Fiorella: I mean, that’s well-known. And they will spend a premium for good quality product. That’s what I would do. I would go after the loyalty of true Canadians and maybe associate it with being Canadian and quality beer.
Danny Brown: Right.
Sam Fiorella: And that could … How many times have we complained about American beer?
Danny Brown: Yeah. Exactly.
Sam Fiorella: Or is it piss water?
Danny Brown: Yeah.
Sam Fiorella: I mean, it’s just so watered down. What, we’re gonna go producing American-style beer? We’ve become so prideful about the quality of our beer compared to what they drink in the United States.
Danny Brown: That’s right. Yeah.
Sam Fiorella: I maybe would look at advising a client to play up on that, that little bit of more nationalism and say this is what a real Canadian beer is. A buck a beer isn’t the Canadian beer. It’s an American beer.
Danny Brown: Exactly.
Sam Fiorella: This is what Canadian beer is. And I think that Canadians really, especially when you pit us against the United States, that’s where our patriotism.
Danny Brown: [crosstalk 00:18:06] Oh, yeah. [crosstalk 00:18:07]
Sam Fiorella: Yeah. We’re not a very prideful people. And we don’t wear our patriotism on our sleeves. But the minute you pit us against the Americans, yeah. All of a sudden, we become very prideful, right? So I would look at maybe doing that.
Sam Fiorella: I also saw one company that is saying, “Well, you know what? We’re going to donate some of our profits or some of our proceeds to a cause.”
Danny Brown: Dominion City, up in Ottawa, one of my favorite brewers, they’re actually producing a beer called Buck a Beer. It’s gonna cost three fifty at retail. And for every can, they will donate a dollar to incoming refugees, Syrian refugees in the Ottawa region. Which is awesome.
Sam Fiorella: Talk about getting politics involved.
Danny Brown: Right.
Sam Fiorella: I love that twist, right? ‘Cause this whole thing about Syrian refugees being allowed into the country where, like in the United States, they’re being rejected.
Danny Brown: Yeah.
Sam Fiorella: And calling it a Buck a Beer.
Danny Brown: Exactly.
Sam Fiorella: You know what I mean? And just turning the politics on its head. I think that’s ingenious. And I like that. That’s another great example of a really good marketing campaign. Use the current political environment that brought the situation to your front door. Flip it on its ear and make it work for you instead of buying into that. And you can still make some money out of it.
Danny Brown: Oh, yeah. For sure.
Sam Fiorella: See? That’s a great idea. Because then the goodwill that you’re gonna get and the PR that you’re gonna get out of that is gonna give you the exposure that a lot of these guys buying into the buck a beer and offering a dollar a beer, they’re trying to get.
Danny Brown: Right. [crosstalk 00:19:25]
Sam Fiorella: That PR value and earned media is going to be just the same. And you’re not losing any margin.
Danny Brown: Exactly.
Sam Fiorella: Or not a lot of margin, anyway, with whatever you’re giving away. Anyway, here’s our bell, somewhere around this area, there’s a little bell.
Danny Brown: A new bell. High-tech bell.
Sam Fiorella: It’s a little high-tech bell. We told you. This has gotta be the lowest-budget podcast ever. But there is a little virtual bell gonna be ringing here. I’m thinking if our creative team has anything to do with it.
Sam Fiorella: Last call. What is the final thought, take-away that we could give either beer marketers or general marketers from what we’ve learned from this experience?
Danny Brown: I think it just goes back to two things: customer loyalty and knowing the value of your brand. We saw the huge [inaudible 00:20:07] backlash. That the two companies … The first, the one company, and now two companies, that are getting it for taking part in buck a beer, and lowering the perception of what kind of beer are you gonna produce. And I mean, if you look on Twitter, Facebook, anywhere, there’s discussion about this. The craft beer fans say, “Look. I will happily pay you double what I pay now to keep producing what you’re producing. We will support you. We don’t want buck a beer.” Know your customers. Know the fact that you can build up loyalty, that they will stick with you and defend you when crap like this happens, I guess. And they’ll continue to buy your product even when there’s something four, five times cheaper on the marketplace. Look after that and build that advocacy where you have that crowd ready to support you.
Sam Fiorella: Yeah. Talk about influence marketing. This is prime now, to identify those true beer lovers and have them advocate on your behalf.
Danny Brown: And that could be the education part you talked about.
Sam Fiorella: Right. Yeah. Exactly.
Danny Brown: Talking to brewers.
Sam Fiorella: Yeah. I would agree with that. And I would only add to that. I mean, I would like to come up with something different. But that, I think, is a really good take-away. Know your audience first, before you [crosstalk 00:21:08].
Danny Brown: My first one of all the shows so far, my first one.
Sam Fiorella: It is. It’s the first one that I’ve actually agreed to. That’s something. I’m actually just throwing you a bone because I feel so bad about Arsenal losing that weekend. What I’m … I would only add to that, I think, is the idea that use whatever works for your industry or your audience. Know your audience, but what is it that resonates with them? Like the idea that I had earlier, which was the nationalism, play up on the nationalism. Or play up on the quality, the issue of quality, right?
Danny Brown: Yeah.
Sam Fiorella: As part of that education, get an understanding. What motivates that audience to buy your beer in the first place? And then work from there. That’s probably the final take-away that I think we can learn from here. Learn from the public backlash and I think we can make … I think if we had Thornbury. You need a marketing company? ‘Cause I really enjoy your beer. If this was one of my clients, that’s probably the advice that I’d want to give them and leave them with.
Sam Fiorella: Anyway, that’s it for today’s episode. We are at our time. And thank you for tuning in, for those of you, thanks for the great feedback we’ve been getting. If you really enjoy this, subscribe to the YouTube channel and/or subscribe to our podcast so that you get alerted when we release these. Until next week, thanks guys. Cheers. Have a great week.
Danny Brown: Cheers.
Sam Fiorella: Cheers, mate.
Danny Brown: Cheers.
Outro: You’ve been listening to Marketing on Tap with Sam Fiorella and Danny Brown. If you enjoyed this episode, make sure to subscribe so you don’t miss the next one. And, please, feel free to leave a show review. That’s always worth a cheers.
The post Marketing on Tap Episode 7: Buck a Beer, Craft Beer Value, and Truth in Marketing appeared first on Sensei Marketing.