Marketing on Tap Episode 7: Buck a Beer, Craft Beer Value, and Truth in...
Sounds great, right? Pay just a buck a beer? After all, who wouldn’t want to enjoy a beer for less than it takes to buy a coffee? Well, that’s exactly what Ontario beer drinkers have been promised by...
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2017-2018 Logo Hits and Fails: How Important is a Logo to Your Business?
Do logos actually have a significant effect on customer acquisition or customer development? Does a logo have a power to drive or sustain business? Here’s a few of the businesses that changed their...
View ArticleMarketing on Tap Episode 8: Calvin Klein, The Kardashians, and Marketing Fails
When you’re a huge brand like Calvin Klein, you pretty much have your fingers on the pulse of your fans/customers. After all, you don’t get to be an international success story by employing bad...
View ArticleThe 3 W’s and the H: Simple Steps to Identify Your Micro Influencers
“Let’s start from the very beginning, a very good place to start. When you read you begin with A-B-C, when you sing you begin with DO-RE-MI.” So goes the song in the classic musical, “The Sound of...
View ArticleMarketing on Tap Episode 9: Colin Kaepernick, Nike, and Brands Taking a Stand
Unless you’ve been living under a rock for the last two years, Colin Kaepernick and his stand against racial injustice in the U.S. has been at the forefront of both political and sports news. Now, with...
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UX vs. CX: Two Different Concepts or Part of The Same Whole?
Customer Experience is one of the most recurring themes on this site. We have Customer Experience blogs touching on things like sales and marketing to best practices and examples of some successful CX...
View ArticleMarketing on Tap Episode 10: Lazy Marketing, Audience Awareness, and Stale...
We’ve all seen them, and probably have a few favourites – evergreen marketing campaigns that seem to last across generations. But do they? Or do they eventually run out of steam? What happens when a...
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5 Memorable Customer Experience Examples from the Financial Services Industry
Superior customer experience isn’t always about exceeding customer expectations. Sometimes the most memorable experiences come from delivering on promises and demonstrating genuine concern for client...
View ArticleMarketing on Tap Episode 11: Tim Hortons, BlackBerry, or Why National Brands...
Long viewed as one of the most-loved stalwarts of the Canadian marketplace, coffee chain Tim Hortons has had a startling fall from grace when it comes to the trust they enjoy from consumers. Almost...
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3 Examples of Influencer Marketing in the Insurance Industry
One of the main challenges that insurance companies face is a need to differentiate themselves. This industry overall, is just waking up to social media and influencer marketing, but some campaigns...
View ArticleMarketing on Tap Episode 12: Customer Experience, Brand Advocacy, and Being...
Customer experience and brand advocacy go hand in hand. Get the customer experience right, and your brand advocates will grow, both internally and externally. Yet as the ways brands interact with...
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5 Effect Fails in Customer Experience
“Effect” or “epic” fails? Does it make you think which word is apt? Or could it be a typo? But no fail, that title got you. While this article will talk about the effects of customer experience fails,...
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Influence Marketing Case Study: Ringling College of Art and Design
Client: Ringling College of Art & Design The cost of post-secondary education continues to grow to the point where many families simply can’t afford it, causing those who make the financial...
View ArticleMarketing on Tap Episode 13: Girl Beer, Body Shaming Tees, and Other...
When brands want to stand apart from the competition, they often turn to edgy advertising to push the boundaries. This can work well, and the benefits can outweigh the risks. But when the message...
View ArticleMarketing on Tap Episode 14: Airlines from Hell, Customer Experience, and...
Week after week, it seems we’re bombarded with poor customer experience examples when it comes to airline companies. From dragging passengers off planes to charging to change the flight of a family...
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How To Turn Blog Reads Into Leads
“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage...
View ArticleMarketing on Tap Episode 15: Sears Bankruptcy, Online Shopping, and the Death...
This week saw the news of the Sears bankruptcy filing, amongst falling sales and rising debt. Their Canadian division closed in January of this year, and it always felt the parent company wouldn’t be...
View ArticleMarketing on Tap Episode 16: YouTube Influencers, Brand Responsibility, &...
In recent weeks, there’s been a spate of YouTube influencers taking to their channels to say they’re feeling burned out, and that their mental health is suffering. Much of the criticism from these...
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Public Relations vs Influence Marketing
Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really...
View ArticleMarketing on Tap Episode 17: Uber Eats, Free COD, and Holding Your Pee
Recently in the UK, fish and chip shop chain Harry Ramsden’s partnered with Uber Eats to run a promotion around the new Call of Duty: Black Ops video game. Customers who bought a fish and chips meal...
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