Marketing on Tap Episode 18: Turning Social Media Haters into Brand Advocates
How do you turn social media haters into brand advocates? KFC did exactly that when they took a customer’s negative tweet about their fries and turned it into a win for the brand nationally. It’s a...
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Why “In-Home Automation” will Disrupt Retail, Fast Food & Ecommerce…even Amazon
Uber will deliver your Big Mac combo to your doorstep. Amazon wants to deliver your new shirt by drone. And Dominoes will soon deliver your pizza by a self-driving car, complete with a heated...
View ArticleMarketing on Tap Episode 19: Social Influencers or Media Buying – Has...
In a recent Facebook discussion between marketers, the question was asked if social influencers are just the equivalent of traditional media buying. The point being made was, with all the paid...
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Understanding What Social Media Is and Isn’t to Improve Customer Experience
Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal,...
View ArticleMarketing on Tap Episode 20: Ice Cream, Startup Disruptors, & Big...
When it comes to disrupting an industry with innovative products and marketing, the ice cream industry may not be high up on your list of usual suspects. Yet that’s exactly what’s happened as giants...
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Why Identifying Your True Brand Influencers is Key
The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much. Remember Klout, anyone? As the...
View ArticleMarketing on Tap Episode 21: Fashion Fails, Brand Apologies, and Marketing...
When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the fashion world. From LuluLemon saying their customers were too big...
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3 Questions to Ask to Improve Customer Experience
What you want to know from your customers, and what they need to tell you, are two different things. While it’s important to find answers to the questions your business might have, answers to questions...
View ArticleMarketing on Tap Episode 22: Loyalty Programs, Business Pivots, and Craft...
When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown,...
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3 Social Media Strategies To Boost Your Customer Experience
As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the...
View Article8 New Marketing Trends You Must Pay Attention To
Five years ago, I penned an article entitled “The New Marketing Trend You Must Pay Attention To,” in which I suggested that despite all the talk of new social media platforms and technologies, the one...
View ArticleMarketing on Tap Episode 23: Mobile First? Digital OOH Disagrees
In today’s mobile first world, you might think outdoor ads and billboards are yesterday’s news. But someone forgot to tell DOOH, or digital out of home advertising. With the news that Netflix paid $150...
View ArticleMarketing on Tap Episode 24: Dark Social – 2019 Marketing Trend?
With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally,...
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How to Use Trends to Grow Your Business in 2019
My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece,...
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Real World Examples of Google AdWords Campaigns for Search “Network Support...
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget.This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”.We...
View ArticleMarketing on Tap Episode 25: The Gillette Ad – Good or Bad Idea?
Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette...
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“Making Websites Win”– Conversion Optimization Checklist
“Most websites lose. Almost all of them.”Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck...
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The Shifts in Social Media That Will Advance Customer Experience
Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be...
View ArticleMarketing on Tap Episode 26: Social Media Addiction – Marketing’s Downfall?
As research continues to show, social media addiction is a growing concern, and one that’s causing serious problems when it comes to our mental and physical health. But whose responsibility is it to...
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