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My Answers to the 10 Most Asked Digital Marketing Questions
We get a lot of digital marketing questions here at Op Ed. I’ve tried to answer the most frequently asked questions below but beware – there often are no easy answers, never mind right answers. To...
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Why I Switched to a One Page Website (and Believe Most Businesses Should Too)
I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my...
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Why Hiring a Marketing Agency Isn’t Necessarily “Outsourcing”
It’s a general rule (so take with grain of salt), but for most SMBs the cost of hiring a marketing agency is probably in the same ballpark as hiring a full-time marketing employee (not including the...
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US Businesses…Acquiring a Canadian Customer is Now 30% Cheaper
Clients always ask, “what’s the biggest bang for my buck?” They want to know whether to invest in PPC, SEO, Social Media, etc. with their finite marketing budget. But no one ever asks where they...
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CRO? SEO? Influence Marketing? Digital Marketing FAQs and Answers
Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of...
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Good & Bad Examples of Google AdWords Ads & Landing Pages for Search...
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”....
View Article5 Things to Offer Your Influencers Once You’ve Identified Them
Despite one’s views on what an influencer is or isn’t, it’s impossible to ignore the power of influence marketing; if not as a sales tool, certainly as an opportunity to raise brand awareness....
View ArticleWhat We All Need to Do to Revive a Dying Twitter
The writing is on the wall, or the tweets are on the tweetstream: Twitter is dying. Forget the fact that Twitter’s usership has been flat for the last 3-4 years. Forget the fact that Twitter’s stock...
View ArticleHow to Properly Pitch Your Influencers
“Dear Jim, we’re happy to inform you that you’ve been selected to represent our product…”. Ugh. I hate getting these kind of pitch emails. First off, my name is not Jim. It’s Sam. “Happy to inform...
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5 Tips to Turn Your B2B Site into Your Top Sales Source
Do you know what the the primary purpose of your B2B website is? It’s not to get traffic. It’s not to get inbound links It’s not even to rank #1 on Google. Those are all secondary goals. The main...
View Article5 Steps to Conduct a Customer Experience Audit
I’m often asked to help a business grow qualified business leads because growth is stagnant or profitability is down. It’s a common enough request for professional in my industry, I guess. I’ve come to...
View ArticleSay No to FOMO: 7 B2B Marketing Trends You Need to Know to Grow Your Biz in 2018
Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7...
View Article10 Steps to Influence Marketing Success
In an increasingly digitized world, influencer marketing, which focuses on marketing through people rather than directly to the market, is one of the most successful ways to reach and influence...
View ArticleInfluence Marketing FAQs Answered by Author Sam Fiorella
Are influencers people with lots of followers? How do I find them? What should I offer them? There’s a lot of confusion about Influence Marketing. Influence Marketing has definitely matured past the...
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The Good, the Bad & The Ugly – Examples of Google Ads & Landing Pages for...
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”....
View ArticleDanny Brown & Doubling Down on Influence Marketing
It has been over seven years in the making, I guess. After a long-term friendship and partnership in various endeavors, including the formation and management of a student mental health not-for-profit...
View ArticleMOT Episode #1: Bloggergate and How to Kill Your Credibility as an Influencer
Episode or Podcast #1 of Marketing on Tap where Sensei Marketing Co-hosts Sam Fiorella and Danny Brown talk beer and marketing. In this episode they talk about the controversy surrounding Instagram...
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The One Thing Your Website Is Missing that Will Get You More Leads
A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People...
View Article5 Must Have Lead Gen Features for Your SaaS Site
If you’re in the SaaS business, there’s two things you need to focus on. The first is getting traffic to your website. There’s lots of ways to do that but let’s save that for another day, and assume...
View ArticleIs Rand Fishkin Leaving Moz the Death Knell for SEO Tools?
If you’re not familiar with Rand Fishkin, he’s known as “The Wizard of Moz”. He started SEOMoz (now just Moz) 17 years ago. His Whiteboard Friday SEO video series is one the of best examples of content...
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